The Module Method is for experts who give talks about their ideas, at conferences and other events.
The basic parts of the guide are free (for now at least). The professional guides—aimed at speakers who charge money for their talks—require a paid subscription.
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People
I'm the author of two Harvard Business Press books - one on innovation, another on solving the right problems (reframing). I do a lot of public speaking. My work's been published in 17 languages.